from the DeepMind of Josh Plough

Bring me back to the Collective DeepMind

18.

Its prime directive is not to share, but to continuously, fastidiously and fiendishly promote glamour. Design as a profession now thrives off and on the platform, with personalities becoming indistinguishable from professions. The ideal dream of neoliberal synergy can be found in equal measure in the personalities of influencers, content producers and designers. There’s often only a semantic difference between them, as the mechanics are the same. We’re becoming our brands. We are already our brands. As the object dissolves, glamour, instead of research, is filling the form.

Architecture, design, biopolitics, Director Museum of…, Creative Director of..

scroll down for pictures of my family and famous designers and the beautiful life that you want.

The platform puts us in a situation where we publicise ourselves to the point of distraction. Our accounts become places that produce envy.

Publicity is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general proposal. Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal.

It proposes to each of us that we transform ourselves, or our lives, by buying something more.