from the DeepMind of Josh Plough
14.
We are fed, we don’t feed ourselves.
No matter how much we want to discover the truth, if we’re constantly seeing different things then there is nothing shared. We are all at sea and each one of us is navigating by a different north star. These previous explorations of language in the designed world tell us that when we start to deconstruct it, our building material can be more deviant than previously thought. A brick is a brick. But it’s also a paper weight, a candle holder, a collection of five letters, a weapon, a walnut cracker…Violence is just one imagination away.
I have written previously on how we can move away from the language of design by looking to its international community. I was wondering how the industry would change if we started to get rid of the word Design and its preconceived intentions. And for example, used the Dutch word vormgever: ‘form giver’. To give form, or to create a form into which we can pour ideas. This seemed like more of a generous way to talk about expanded practice without the add-ons trying to be more specific: specul, critica, socia. Through this, maybe we could devolve some of the power and narratives away from the word itself and its control over our imaginations.
from the DeepMind of Josh Plough
Bring me back to the Collective DeepMind
14.
We are fed, we don’t feed ourselves.
No matter how much we want to discover the truth, if we’re constantly seeing different things then there is nothing shared. We are all at sea and each one of us is navigating by a different north star. These previous explorations of language in the designed world tell us that when we start to deconstruct it, our building material can be more deviant than previously thought. A brick is a brick. But it’s also a paper weight, a candle holder, a collection of five letters, a weapon, a walnut cracker…Violence is just one imagination away.
I have written previously on how we can move away from the language of design by looking to its international community. I was wondering how the industry would change if we started to get rid of the word Design and its preconceived intentions. And for example, used the Dutch word vormgever: ‘form giver’. To give form, or to create a form into which we can pour ideas. This seemed like more of a generous way to talk about expanded practice without the add-ons trying to be more specific: specul, critica, socia. Through this, maybe we could devolve some of the power and narratives away from the word itself and its control over our imaginations.