from the DeepMind of Josh Plough
6.
“Were we an industry always just playing catch up? Even our futures couldn’t keep pace… Weren’t we, the avant-garde, supposed to change all this?”, M said under their breath as they looked up from their screen. The others shuffled slightly as flashbacks of awards, grant writing and promise darted behind their retinas.
It had all looked so alluring, the promise of fame in a closed world, the respect and envy of those who only knew their pixels. This loop of affirmation, palatable criticality, and platform reliance pushed design further and further away from the shared and lived reality.
There is no being avant-garde on a dying planet, the whole idea was a hangover from the previous century away. Because if there is no future, and there wasn’t, then being avant-garde just meant trying to stay relevant to survive. Because of this, design had become toxic, leaching out its desire for newness into the world like chemicals from a consumer e-waste dump.
from the DeepMind of Josh Plough
Bring me back to the Collective DeepMind
6.
“Were we an industry always just playing catch up? Even our futures couldn’t keep pace… Weren’t we, the avant-garde, supposed to change all this?”, M said under their breath as they looked up from their screen. The others shuffled slightly as flashbacks of awards, grant writing and promise darted behind their retinas.
It had all looked so alluring, the promise of fame in a closed world, the respect and envy of those who only knew their pixels. This loop of affirmation, palatable criticality, and platform reliance pushed design further and further away from the shared and lived reality.
There is no being avant-garde on a dying planet, the whole idea was a hangover from the previous century away. Because if there is no future, and there wasn’t, then being avant-garde just meant trying to stay relevant to survive. Because of this, design had become toxic, leaching out its desire for newness into the world like chemicals from a consumer e-waste dump.