from the DeepMind of Josh Plough

Bring me back to the Collective DeepMind

40.

It might possibly turn out that such a world is not possible. But one could also make the argument that it’s this very unavailability of absolute knowledge which makes commitment to optimism a moral imperative: Since one cannot know a radically better world is not possible, are we not betraying everyone by insisting on continuing to justify, and reproduce, the mess we have today? And anyway, even if we’re wrong, we might well get a lot closer.

This is not an exhaustive mapping of the design terrain. It’s an amble through the bracken, viewing the scenery and soot stained forests, hoping not to get lyme disease. To conflate the mental health of the designer and that of action is to create a prototype of what academies and exhibitions could look like. It’s a sensitive way of approaching the alienating and depressive (both adjective and noun) aspects of contemporary design and its research. We should acknowledge the limits of our individual abilities and realise that commenting on/giving forms to research is not the be all and end all. Embedded practice, I hope, can alleviate some of these feelings of burden.

This way of working goes completely against this idea of the designer as superstar. Design is about putting your creativity at the service of a cause that you believe in.