from the DeepMind of Josh Plough

Bring me back to the Collective DeepMind

17.

Industrial Glamour : Design as Publicity

Firstly we can use the concept of glamour, as defined by John Berger, to conceptualise and frame our relationship to platforms like Instagram. Which in their current form deny us a healthy mind, a sustainable way of working, and a shared reality. They’re one of the main feeders in our feedback loop.

A lot of work has already been done to publicise the effect social media is having on our mental health and the design industry. Our interactions with it intensify its more detrimental aspects: prioritising individual promotion over collectivity. We’re all individuals, but at least one our many identities intersects: that of being part of a community. It’s at this shared point of reference that we can gather, and all are welcome. Any push for a renewed and more collaborative approach will always stall when one of the dominant forms of communication is mediated by a platform like Instagram.

At first it's an interesting tool but then comes the addiction and pressure of getting more and more likes.