from the DeepMind of Rachel Hansoul

The (in)convenience Store


The starting point for this project is a type of wax print that has its roots in Dutch colonialism, yet has become an acknowledged part of African culture. But how does something so beloved cover up an exploitative past? Such questions, alongside everyday experiences of subtle forms of racism, are addressed through the concept of ethics through aesthetics. The bright colours and playful wax prints demand your attention while messages of structural racism are interlaced between.

The objects you see in the store are motifs from the prints that have come alive. They’re seemingly must-have items, but with a twist. It’s up to you to decide how (in)convenient they actually are.

Materials: Wax print on cotton, paper/cardboard and embroidered patches.

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from the DeepMind of Rachel Hansoul

Bring me back to the Collective DeepMind

The (in)convenience Store


The starting point for this project is a type of wax print that has its roots in Dutch colonialism, yet has become an acknowledged part of African culture. But how does something so beloved cover up an exploitative past? Such questions, alongside everyday experiences of subtle forms of racism, are addressed through the concept of ethics through aesthetics. The bright colours and playful wax prints demand your attention while messages of structural racism are interlaced between.

The objects you see in the store are motifs from the prints that have come alive. They’re seemingly must-have items, but with a twist. It’s up to you to decide how (in)convenient they actually are.

Materials: Wax print on cotton, paper/cardboard and embroidered patches.

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